 |
World Arena Rugby Union, LLC (“W.A.R.”) is a privately held Company that owns, operates and manages all aspects of an indoor rugby league, controlling all local advertising, marketing, team marks and merchandising rights. |
The game itself showcases 14 of the toughest men on earth battling for 52minutes in a seven-a-side version of rugby, a sport that has been played for over 150 years. |
World Arena Rugby Union, LLC (“WAR”), a 100% wholly-owned subsidiary of Zuma Beach Entertainment, Inc (ZMBC.PK), operates and manages all aspects of the indoor rugby league, controlling all local advertising, marketing, team marks and merchandising rights. |
Competed on artificial turf within the confines of an indoor arena, this high scoring game offers unique on-the-fly substitutions to promote fast, non-stop action. It is a tough, physically demanding, electrifyingly entertaining, and above all fan-friendly sport. |
Zuma completed the purchase of all of the assets of WAR in February 2008. Zuma anticipates launching a kick off event and the inaugural season of WAR in June 2010. |
WAR will be the first professional indoor rugby league consisting of at least six teams in strategic markets in the United States. WAR will be a global sports organization leader by investing in cutting edge marketing and promotional strategies designed to capitalize on the expanding depth of interest in edgy sports entertainment by building WAR into a profitable sports entertainment product that generates revenue streams from ticket sales, licensing and merchandising and broadcast revenue. |